Today marks the 6th birthday of our beloved One & One! We started serving up the One & One at a competition tasting event, which led to the video/blog, which ultimately led to a ton of interest in the cafe for people who wanted the best of both worlds (a...
Posts tagged: philosophy
It's Been Awhile
Man, it's been a busy time. We are in full bootstrap mode. I have been thinking about writing a blog for weeks and finally have a minute to do so, partially thanks to a stomach bug that took down our entire family. Take it from me, if the barf train...
Tasting, Tasting...Is This Thing On?
As long as I have worked in the coffee industry, I have been surrounded by various forms of tasting notes, from vague to conceptual to extremely specific. In my early years, it was common for me to see words like "bole" and "smooth" used to describe the coffees I was...
Authenticity and Opportunity Costs in Marketing.
In the current online age there’s a ton of focus and pressure around creating a brand that looks good online. This makes sense - far more people are likely to walk into your online storefront than your brick and mortar one, and you want to make sure your brand is...
Climbers & Builders
I once heard that there are generally two types of people. Builders & Climbers. Deep down if you were to assess your values you would be one or the other. Climbers are the type to look out for número uno. The "how can I get to the top and who...