Cat & Cloud Blog

Happy 6th Birthday One & One!

Today marks the 6th birthday of our beloved One & One!  We started serving up the One & One at a competition tasting event, which led to the video/blog, which...

It's Been Awhile

Man, it's been a busy time. We are in full bootstrap mode. I have been thinking about writing a blog for weeks and finally have a minute to do so,...

Tasting, Tasting...Is This Thing On?

As long as I have worked in the coffee industry, I have been surrounded by various forms of tasting notes, from vague to conceptual to extremely specific. In my early...

Authenticity and Opportunity Costs in Marketing.

In the current online age there’s a ton of focus and pressure around creating a brand that looks good online. This makes sense - far more people are likely to...

Climbers & Builders

I once heard that there are generally two types of people. Builders & Climbers. Deep down if you were to assess your values you would be one or the other....

How Fresh is it? Words from Pete Licata

Once upon a time I made coffee with my bare wits, a grinder, and an espresso machine. Some of you might call this the dark ages, but some of you...