Cat & Cloud has been slowly growing and blossoming in one way or another over the last decade.
Jared Truby and Chris Baca first met at the Western Regional Barista Competition in 2006. Although they lived hours apart, nothing could stop the magnetism that would eventually bring them to work together and collaborate on a variety of projects under the moniker "Trubaca" (Truby + Baca). Renegade camping, BBQ's, beers, and road trips became standard weekend fare. Life was good.
Time went by, seasons came and went, and everyone went their own separate ways. Each ended up living in a different city with different jobs. Things were great but both had the feeling that there was a journey yet to be had. Simultaneously each had that light bulb pop on in their head and realized that life is short, and the best way to live it was doing the things you're most passionate about, with the people who bring out the best version of you, and sharing that passion and positive energy with the communities around you...and the best time to start this journey was now.
Cat & Cloud was born. We work on projects we love, and hope you'll love them too. We share information freely and believe that this a key to moving our industry forward. We believe that the experience of great coffee paired with great people has the power to change lives for the better, and we're ready to prove it.
Welcome to Cat & Cloud.
Chris has a passion for education and enjoys sharing his love of coffee with all people, but especially with people brand new to specialty coffee. Coffee is a big part of his daily ritual and he thinks good coffee has the potential to change peoples lives…even if it’s just for a small moment in their day.
Skateboarding is his first love, and there’s nothing more exciting to him than all night skate sessions with good friends in warm California weather. He likes shoes with fat tongues, wears vintage G-Shock watches, and isn’t scared of rocking double XL tees.
Chris is a three-time United States Barista Championship finalist, a Regional Barista Championship winner, and multiple-time regional finalist. He is also a Regional Brewers Cup champion, Coffee Fest Latte Art Championship winner, and has graced the cover of Barista Magazine alongside his tight bro, Jared Truby. In the past Chris has been heavily active in the Specialty Coffee Association of America’s trade guilds and served a two-year term on the Barista Guild of Americas Executive Council and helped set up the BGA’s inaugural educational barista camp.
He's probably currently scouring eBay for 90's skate paraphernalia, so if you find something sweet let him know.
In addition to being a co-owner of Cat & Cloud, Jared Truby is the director of operations for Castle Coffee Roasters/The French Press in Santa Barbara. He is passionate about the service industry, and loves creating special experiences for each and every person who walks through his doors.
Jared is what you'd call a dreamer; he loves to observe, study, and figure out how things work, and is forever brainstorming the best and most progressive ways to improve upon them. He applies this attitude and work ethic to coffee, business, surfing, being a father and a husband, and living life in general.
Jared was also one of the founding pillars of Verve Coffee Roasters in Santa Cruz where he was Head of Retail for Northern California, coordinating events and managing all three Verve locations in Santa Cruz.
Jared has been featured on the cover of Barista Magazine alongside his bro Chris Baca, has been a finalist in the United States Barista Championship, and has taken first place in the Western Regional Barista Championship.
He's got your back, holler at him.
Charles is what we call a 'reformed' Wall Street guy. After spending six years analyzing businesses and making investment decisions for Wall Street firms in New York City and La Jolla, CA, he ultimately left the Wall Street life behind in search of more fulfilling work.
This landed him in Ethiopia working on TechnoServe's East Africa Coffee Initiative, a development project working with smallholder coffee farmers in East Africa. The project has helped more than 100,000 farmers in the region improve the quality and quantity of the coffee they grow, as well as connect them directly with buyers in the US, Europe, and Asia. He also lead TechnoServe's first coffee development project in South Sudan - scouting coffee regions, meeting with government leaders, and putting together the donor proposal for the project, which was ultimately approved in 2013.
In 2013, he joined Verve Coffee Roasters in Santa Cruz. As part of the two-man Finance team he developed business metrics and analyses, led cafe financial reviews, made operations improvement recommendations, and worked on company-wide strategy and FP&A.
Cat & Cloud is the realization of a dream he's had since he first visited a coffee farm in Ethiopia. The next few years are gonna be fun.