Tesfaye Bekele’s coffee comes to us from the renowned Guji zone of Ethiopia, and shines a light on the beloved nuance of coffees from this region. The first sip comes in strong with the sweet, creamy acidity of persimmon, before evolving into a delicate and refreshing aroma of marzipan. The body keeps the whole experience light and floral, like black tea. If you love clean coffee from Ethiopia or favor the lighter specialty flavor profile, this is the coffee for you!

Tesfaye Bekele got into coffee at that time when Guji was recovering from widespread wildfires that destroyed 5000 acres of land. Tesfaye’s solution to both revitalize and repopulate the scorched earth involved a combination of planting native trees and coffee plants. His idea flourished, and now the Suke Quto farm sources coffee from 287 local producers, as well as processes Tesfaye’s own harvest. He forms part of Operation Cherry Red, along with other notable washing stations, to improve the quality of coffee from Ethiopia. Tesfaye Bekele’s aspiration became the innovative force that shaped the success of Guji coffee, which is why we decided to highlight him on the label. 

Want to learn even more? Check out our detailed write-up!